Novo Nordisk Lifestyle Photoshoot

Strategy & account for a diabetes lifestyle photoshoot. My main goal was to feature real patients of all races, ages, and body sizes to bust stereotypes and myths about diabetes (one out of four Americans does not know they have diabetes). My secondary goal was to get this kid and his Death Star lego in. I worked with the producer on patient casting, location scouting, and photographer interviews. 

ROLE: Account, Strategy
AGENCY: Cult Health
CLIENT: Novo Nordisk, USA