Novo Nordisk Indycar TV Ad & Activation

Before Novo Nordisk became famous for Ozempic, it made headlines for its partnership with Charlie Kimball, the first driver diagnosed with diabetes to win an INDYCAR race. I assisted in the production of a TV spot and coordinated the creative development and execution of a microsite, 20+ campaign emails, and print collateral for half a dozen INDYCAR activation events. 

ROLE: Account/ Client Services
AGENCY: Cult Health
CLIENT: Novo Nordisk USA